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BAZA ZNANJA


Kurs: -- English - Intermediate

Modul: Adverbs

Autor: prof. Gordana Matorkić

Naziv jedinice: Communication


Materijali vezani uz ovu lekciju:

- Test communication
- Test communication
- Communication (PDF dokument)



When Columbus finally landed in the New World in October 1492, it took six months for people in the old world to hear about it. But those who heard about it then did not quite understand exactly where he had been – ironically enough, not even Columbus himself knew.

When in July 1969 man made his first landing on the moon, live radio and television broadcasts transmitted within seconds the historic event into hundreds of millions of homes all over the world and made us all into armchair witnesses of man's greatest venture to date. Such is the change mass communications have vigorously brought about in the 20th century.

We can date the beginning of mass communication with the invention of Gutenberg's printing press in 1450. As motion pictures, radio and television came along at the end of the 19th century and in the early 20th century, the time lag between the occurrence of an event and the news of it reaching the public was greatly reduced.

The communication process has three basic elements: the sender, the message and the receiver. The sender speaks, writes, shows pictures or gestures to the receiver who may be listening, reading or watching. Whereas in simple face-to-face communication the receiver may respond at any time by sending back his own message, in mass communication through the mass media the response from millions of receivers is small and slow – an occasional letter to the editor or a telephone call to the TV station; or a receiver may react by turning off the radio or TV set or by cancelling his newspaper subscription. Because of this, the mass media constitute mainly a one-way channel of information that is difficult to control and potentially dangerous for a free exchange of opinions.

 

Vocabulary

Nouns (imenice):Verbs (glagoli):
landing - sletanje
broadcast - radio ili TV prenos
witness - svedok
venture - avantura
time lag - vremenska razlika
occurrence - dešavanje
subscription - pretplata
one-way channel - jednosmerni kanal
bring about - izazvati, dovesti do nečega
date - datirati
reduce - smanjiti
respond - odgovoriti
constitute - predstavljati, oformiti
Adjectives and adverbs
(pridevi i prilozi):
Prepositions and conjunctions
(predlozi i veznici):
whereas - dok, iako to date - do danas
vigorously - s puno elana

    

Synonyms

Nouns (imenice):Verbs (glagoli):
landing - arrival
broadcast - transmission, show, programme, telecast
venture - adventure
time lag - delay, postponement, wait, hold
occurrence - happening, natural event
bring about - cause
reduce - cut down, diminish, decrease
respond - answer, return, reply
constitute - represent, form, make
Adjectives and adverbs
(pridevi i prilozi):
Prepositions and conjunctions
(predlozi i veznici):
to date - until now
vigorously - energetically, eagerly

    

Antonyms

Nouns (imenice):Verbs (glagoli):

witness - participant

venture - inaction

subscription - unsubscription 

bring about - destroy, fail, lose

reduce - enlarge, increase, prolong, raise

respond - ask, question, request

constitute - destroy, ruin, deny

Adjectives and adverbs
(pridevi i prilozi):
Prepositions and conjunctions
(predlozi i veznici):

vigorously - passively

 

 


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